Traditional Explainer (Breakdown and Context)

Authorship

Human-CreatedAI-AssistedFully AI-GeneratedAutomated

Channels of Delivery: Can this format be packaged for this channel? Add, if yes

News Websites and BlogsNews Aggregator Services and WebsitesNews Apps (by Publishers)News Aggregator AppsMessaging AppsPublisher ChatbotsVoice AssistantsVideo Streaming AppsEphemeral Social ChannelsCommunity Platforms and ForumsEmail NewslettersSocial Media PlatformsNon-News Third-Party PublishersAudio Streaming AppsDigital Signage and OOHE-Books

Content Modality

TextAudioGraphics and PhotoVideoImmersive and XR

Content Type: Which containers can this format be be delivered in?

Text ArticleMultimedia ArticleGraphical VisualisationsShort-form VideoLong-form VideoSocial Media PostAI Generated InterfacesNon-AI Generated InterfacesPodcastText MessageAudio PacketLive-Streaming

Devices: Can this format work well on this device? Add, if yes

DesktopMobileTabletSmart SpeakersSmart TVSeat-back Touch Screens (Public Transport)In-car Entertainment SystemsPublic Screens (Overhead Monitors & Hoardings)Smart DisplaysSmart GlassesVR Glasses

Epistemic Type / Semantic Layer

BackgroundFactContextualisationStatistic

Format Archetype

Explainer

Format Code

CF7

Mobile Friendly

Yes

Mode of Consumption / User Intent

Sensemake

User Needs (Placeholder)

Understand

{
  "blueprint_id": "LCB-CF7",
  "version": "v1.0",

  "content_format": {
    "code": "CF7",
    "name": "Traditional Explainer (Breakdown and Context)",
    "archetype": "Explainer"
  },

  "valid_content_types": [
    { "code": "CT7", "name": "Short-form Video" },
    { "code": "CT4", "name": "Audio Packet" },
    { "code": "CT2", "name": "Longform Article" },
    { "code": "CT14", "name": "Social Media Post" }
  ],

  "modality": [
    "Text",
    "Audio",
    "Video",
    "Graphics and Photo"
  ],

  "authorship": [
    "AI-Assisted",
    "Human-Created",
    "Fully AI-Generated",
    "Automated"
  ],

  "mobile_friendly": true,

  "delivery_channels": [
    { "code": "CC3", "name": "News Apps (by Publishers)" },
    { "code": "CC10", "name": "Video Streaming Apps" },
    { "code": "CC12", "name": "Social Media Platforms" },
    { "code": "CC5", "name": "Messaging Apps" },
    { "code": "CC15", "name": "Email Newsletters" }
  ],

  "building_blocks": [
    { "code": "PF2", "name": "Title" },
    { "code": "PF3", "name": "Sub-Header or Strap" },
    { "code": "PF14", "name": "Time Stamp / Date Line" },
    { "code": "PF15", "name": "Lower-Thirds" },
    { "code": "PF18", "name": "Subtitles" },
    { "code": "PF26", "name": "End Slate" },
    { "code": "PF28", "name": "Credits" },
    { "code": "PF29", "name": "Source Info" },
    { "code": "PF50", "name": "Location Tag" },
    { "code": "PF10", "name": "Quote Pullout" },
    { "code": "PF6", "name": "Fact Card" },
    { "code": "PF21", "name": "Visual Explainer Overlay" }
  ],

  "structure_rules": {
    "required_blocks": ["PF2", "PF3", "PF14", "PF29"],
    "optional_blocks": ["PF10", "PF6", "PF21", "PF28", "PF26"],
    "block_order_guidance": [
      "PF2",
      "PF3",
      "PF6",
      "PF10",
      "PF21",
      "PF14",
      "PF29",
      "PF26",
      "PF28"
    ]
  },

  "user_needs": [
    { "code": "UN2", "name": "Understand" },
    { "code": "UN5", "name": "Discover" }
  ]
}